Asti Consortium plays an important role (making it unique in Italy) in protecting the consumer by implementing traceability in the wine production processes. The consumer can now trace online (by using the neck band on the bottle), all the wine production steps from harvest to the arrival of the bottle on the shop shelf. All one has to do is enter in the corresponding fields (right bottom) the printed codes on the band to be able to obtain all the information regarding the wine production process and all the specific characteristics of the product. An efficient service guaranteed by the “Asti Consortium”.